Banking- Technology Impact Essay

Probably Indian banking industry learnt a tremendous lesson. Pre-liberalization, all we did at a bank was deposit and withdraw money. Service standards were pathetic, but all we could do was grin and bear it. Post-liberalization, the tables have turned. It’s a consumer oriented market there. Technology is revolutionizing every field of human endeavor and activity. One of them is introduction of information technology into capital market. The internet banking is changing the banking industry and is having the major effects on banking relationship. Web is more important for retail financial services than for many other industries. Retail banking in India is maturing with time, several products, which further could be customized. Most happening sector is housing loan, which is witnessing a cut-throat competition. The home loans are very popular as they help you to realize your most cherished dream. Interest rates are coming down and market has seen some innovative products as well. Other retail banking products are personal loan, education loan and vehicles loan. Almost every bank and financial institution is offering these products, but it is essential to understand the different aspects of these loan products, which are not mentioned in their colored advertisements. PLASTIC MONEY Plastic money was a delicious gift to Indian market. Giving respite from carrying too much cash. Now several new features added to plastic money to make it more attractive. It works on formula purchase now repay later. There are different facts of plastic money credit card is synonyms of all. Credit card is a financial instrument, which can be used more than once to borrow money or buy products and services on credit. Banks, retail stores and other businesses generally issue these. On the basis of their credit limit, they are of different kinds like classic, gold or silver. Charged cards-these too carry almost same features as credit cards. The fundamental difference is you can not defer payments charged generally have higher credit limits or some times no credit limits. Debit cards-this card is may be characterized as accountholder’s mobile ATM, for this you have to have account with any bank offering credit card. Over the years, the banking sector in India has seen a no. of changes. Most of the banks have begun to take an innovative approach towards banking with the objective of creating more value for customers and consequently, the banks. Some of the significant changes in the banking sector are discussed below. MOBILE BANKING Taking advantages of the booming market for mobile phones and cellular services, several banks have introduced mobile banking which allows customers to perform banking transactions using their mobile phones. For instances HDFC has introduced SMS services.

Scaling Social Entrepreneurship

Social Entrepreneurship Should Address the Large Social Problems 53 VII- Scaling Social Entrepreneurship 58 VIII- The Conclusions 81 Footnotes 5 Many people stimulated my thinking on social entrepreneurship during my years at the non-profit foundation One Laptop per Child (OLAP). Their ideas may not be fully acknowledged in this book. I would like to thank Giuliani Atomic, Marina Cortes, Chuck Kane, Walter Bender, and Miguel Brenner for their friendship, patient explanations and insights that enabled me to hopefully better understand social problems and how social entrepreneurship can be applied to achieve solutions to such problems.Chuck also arranged for me to teach a course in social entrepreneurship each January in 2011-2015 at the MIT Sloan School of Management. Richard Bernstein of Greenberg Trauma should also be recognized for bringing me the opportunity to work for the first time In my career in the non-profit sector. As explained in the following Introduction, a single comme nt by Nicholas Negotiate led me to write this book. Another comment from Nicholas may be the basis for my third book. Any errors in this book are solely my responsibility.Many people encouraged me to write a book about OLAP. I elected not to do such a book but rather to more generally discuss the lessons I learned about how to scale a social entrepreneurship project. For more on the philosophy and history of OLAP I My favorite OLAP picture. West Bank 2010 8 Introduction From September 2009 until April 2013 1 served as the CUFF of One Laptop per Child Association. The mission of OLAP is to provide a modern education through a connected laptop to every child in the developing world.Nicholas Negotiate, Seymour Paper and several other professors and staff at the MIT Media Lab founded OLAP in 2005. Nicholas was the co-founder of the oral famous MIT Media Lab and Seymour, his colleague at the Media Lab, was one of the leading authorities in the area of how to facilitate child learning thr ough computers. When Nicholas founded the MIT Media Lab he adopted two principles that established the culture of the organization: 1. â€Å"Demo or die† 2. â€Å"Do the impossible† â€Å"Demo or die† basically determined the type of research that was desired.Rather than writing academic papers, students at the Media Lab were required to develop working prototypes, either physical working models or working computer code for computer-based solutions. Paper's views on constructionist and constructivism in learning probably contributed to this approach. Alan Kay, another MIT faculty member of considerable distinction, may have also influenced this tenet. â€Å"Do the Impossible† defined the types of problems that were acceptable to work on and was based on the thinking of the legendary MIT professor Marvin Minsk.Students were encouraged to work on large, difficult problems where the technology for a solution did not already exist. This focus on large problem s is consistent with the concept in entrepreneurship to focus on large market opportunities, although at the Media Lab it was understood that the sponsors of the Media Lab would license and commercialism the new technology developed. This orientation toward large, difficult problems guided the philosophy and development of OLAP Loop's mission is to provide a laptop to 1. Billion children in primary schools throughout the world. To achieve this end OLAP needed a solution that would scale on several dimensions. In one of our occasional discussions said to Nicholas that OLAP, although it originated as a detonative non-profit, was a great example of social entrepreneurship. Nicholas spooned, â€Å"social entrepreneurship does not scale. † As was the case several times, Nicholas made a single statement that prompted me to go off and think about an issue-?sometimes for several years-? which resulted in this book. Note: Nicholas' view of the limitations of social entrepreneurship is based on a belief that to achieve scale in solving social problems an organization had to engage national governments around the world. Such governments were much more likely to â€Å"partner† with non-profits that did not have the profit motive of an entrepreneur. ] Prior to OLAP I spent 30 years working in the private sector and twenty of hose years I worked outside the U. S. I have worked in over forty countries, mostly in Asia 10 and Latin America, and I lived in Peru and Indonesia.One advantage of spending so much time overseas is that I was able to first hand observe a country's development over a significant period of time. With the exception of China, every country that I visited beginning in the 1 sass exhibited a significant improvement in the standard of living by the start of the 21 SST century through the capitalist system of free enterprise. The examples I would cite to demonstrate my point would include Mexico, Singapore, Korea,Taiwan, Peru and Thailand, all o f which were very undeveloped countries in the early 1 sass and today are vibrant economies with a significant improvement in the standard of living. While stable governments, democracy and globalization were all contributing factors in certain countries, see capitalism as the one common factor in the countries I cited and in many other countries. Based on my own experience I have great confidence in capitalist, profit companies as a way to improve peoples lives anywhere in the world and thereby address social needs.During the financial crisis of 2008 when the world economic system purportedly came close to collapse, the issue of the morality of capitalism re- emerged as a popular topic and encouraged the growth of social entrepreneurship. History often paints capitalism as fundamentally amoral, lacking a moral system. Milton Friedman's now famous dictum that the purpose of a corporation is to maximize shareholder returns did much to popularize the absence of morality in capitalism. However, to criticize capitalism for a lack of morality based on the egregious behavior of a few individuals is comparable to criticizing the social system of 11 â€Å"government† because of the behavior of Hitler or Stalin. It is the people pirating the social system that may be immoral and generally not the system itself. My belief that capitalism can behave morally and make a social contribution is in part based on the nine years spent working in Indonesia. Indonesia is one of the poorest countries in Asia with per capita income of $600 or about $2 per day during most of the time I lived there (1990-1999).With a lot of other people helping, I built a billion dollar retail company in seven years that purchased $700 million dollars a year in locally manufactured merchandise, created 20,000 new retail jobs, built out one million square feet of retail space ere year and was one of the largest private sector tax payers in the country. These activities had a positive social and economic benefit beyond just our employees for thousands of other workers and their families in Indonesia. No socially motivated MONGO, multi-lateral bank or non-profit organization improved the number of lives we benefited operating a for-profit company.Perhaps only the Indonesian government affected more people than this private retail company. The point here is not to toot my horn but rather to show the positive impact in a poor country of a large, private, for-profit many with no explicit â€Å"social† mission. This confidence in the capitalist system instinctively makes me suspect of the need for the adjective â€Å"social† to modify entrepreneurship. (This may be similar to the debate in microeconomics over whether â€Å"utility† needed the modifier â€Å"marginal†. â€Å"Social† to modify entrepreneurship implies that this form of entrepreneurship is 12 more focused on societal, economic and environmental problems than traditional entreprene urship. Also implied is the idea that creating social value is better or preferred to merely creating economic value. Setting aside he problem of how one might measure â€Å"social† value, would question the premise that we even need a distinction for the social value component in social entrepreneurship, particularly given my experience in Indonesia.Despite my reluctance to acknowledge â€Å"social† as a meaningful distinction in entrepreneurship, I have organized this book on social entrepreneurship to develop the following themes: Why social entrepreneurship emerged as a new â€Å"business model†, which includes an argument for how to combine capitalism and morality as an integrated approach (Chapter I-The Emergence of Social Entrepreneurship in he 21st Century) The government's defined role as the sole provider of â€Å"public good† has been relaxed, opening the door for the private sector to provide social services (Chapter II- Government and the Pub lic Good) The non-profit movement has influenced the development Of social entrepreneurship, resulting in social entrepreneurs erroneously electing non- profits status.Such an election restricts access to capital markets (in my experience) and deprives them of a key resource to scale their organizations 13 which we call â€Å"society' and the former [state] ought to provide merely a Hayes rotational entrepreneurship have made a significant contribution to addressing social problems worldwide. (Chapter VIII-The Conclusions) 15 Chapter I-The Emergence of Social Entrepreneurship in the 21 SST Century Many believe that social entrepreneurship emerged as an alternative form of entrepreneurship in the first decade of the 21st century because more and more people were turning away from â€Å"big business† in order to â€Å"do good† and â€Å"save the world†. While true for some individuals, I believe that four factors explain the emergence of social entrepreneurship: 1. A Nobel prize for Muhammad Nuns . A renewal of the question of whether capitalism is moral 3.A wide spread recognition that government alone cannot solve social problems 4. The writings of C. K. Parallax and Clayton Christensen Muhammad Nuns and C. K. Parallax deserve much of the credit for the emergence of social entrepreneurship. The fact that Nuns is from Bangladesh and Parallax is from India is not a coincidence, but rather the basis for their more profound understanding of the dynamics of developing markets and their populations. Social entrepreneurship gained international acclaim when Muhammad Nuns on the Nobel Prize in 2006 for his micro-lending activities in Bangladesh. Providing loans to foster economic development for very poor people had never been done on a large scale prior to Nuns' Grahame Bank.Grahame Bank is now one of the largest companies in the world using social entrepreneurship as its business model, with 16 annual revenues in 201 1 exceeding $170 million. T om's Shoes, to be discussed in Chapter V, may indeed be larger, but I could not find any reliable information on annual revenues. The key factor to explain the success Of the Nuns' program was that poor people actually do repay their loans (despite life to the contrary by many). I learned the same lesson in Indonesia in the asses building a credit card program for customers that earned only $1000 per year. The economic crisis of 2007 re-opened the debate from the asses about the morality of capitalism and the reasons for renewed debate were the same.A period of high economic growth and significant wealth accumulation was followed by a period of major economic collapse. Such wide swings in the economy were perceived as the fault of the capitalists and their immoral behavior, as evidenced by all the average people whose lives were disrupted hen the economy crashed. Faced With such stern criticism and claims of immorality, a natural outgrowth was for everyone, including for-profit corp orations, to act in ways that were more socially responsible. One derivative idea was social entrepreneurship. Harvard Business School (HOBS) weighed in with several articles in support of capitalism and social responsibility.After all why do we need a business school if capitalism is doomed to collapse under the weight of its immoral behavior? Michael Porter, the world-renowned strategy professor at the school, described the situation after 2007: 17 The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community. † porter's solution is the concept of â€Å"shared value†, which he defines as: creating economic value in a way that also creates value for society by addressing its needs and challenges†¦ He concept of shared value†¦ Recognizes that societal needs, not just conventional economic needs, define markets. It also recognizes that social harms or weaknesses frequently rate internal costs for firms-?such as wasted energy or raw materials, costly accidents, and the need for remedial training to compensate for inadequacies in education. † 1 A classic example of shared value is a company that should avoid polluting a river because the pollution kills the company's potential customers down river. If this example does not move you to reconsider the morality of capitalism, other professors at HOBS offered perhaps more persuasive arguments.Rebecca Henderson and Karachi Raman from HOBS produced a paper titled â€Å"Managers and Market Capitalism†. Long overdue, in my opinion, the authors introduce the need for morality in capitalism. The paper argues that businesses have a moral responsibility in addition to Milton Friedman's economic dictum to maximize shareholder returns. The authors argue that businesses have a moral 18 obligation to serve societ y by preserving free markets and capitalism and not just satisfy the self-interest of shareholders. Essentially if capitalism and free markets were to end, the shareholders would be harmed by a significant or total loss in the value of their shareholdings.Therefore, egregious behavior, such as the 2007 financial crisis, undermines the integrity of capitalism and ere markets and is therefore immoral. Although the authors did not extend the argument, I believe that they would agree that more socially responsible behavior by corporations fosters more confidence in capitalism and thereby benefits shareholders. Many argue implicitly or explicitly for the need for more social ventures, including social entrepreneurship, due to the lack Of a moral compass in for-profit ventures as a result of the underlying concept of self-interest. I believe that Henderson and Raman present a simple logic that shows for-profit managers a reason for moral behavior-?the reservation of the capitalist system. While it may not meet the standards of the Ten Commandments or other well-known moral systems, preserving the capitalist system does provide the basis to infuse capitalism with an easily understood morality-?act in ways which foster an appreciation and respect for capitalism by society. All but the most die-hard communist should see value in the argument. If not yet convinced about the role Of morality in capitalism, Herbert Simon, the 1978 Nobel Prize winner in economics offers support to introduce morality in capitalism. Simon developed the concept of bounded rationality– sections can only be optimal and never maximized. Bounded rationality offers for-profit managers the 19 â€Å"flexibility† for considerable moral and socially beneficial behaviors to perpetuate the capitalist system. Optimal decisions are by definition a matter of interpretation and not held to the more rigorous standard of minimization.

Reflection of Slingshot Essay Example | Topics and Well Written Essays - 750 words - 2

Reflection of Slingshot - Essay Example Nonetheless, for long I have been holding to the believe that just like safari rally, strip racing was a concept that was developed to accommodate rally drivers who did not fancy the idea of driving through the countryside but just in an enclosed arena with spectators cheering them in every move that they make. That notion was indeed wrong; strip driving is a sport that was initiated by the thinking of two or so men who were interested in motorsport and adventure at the same time (Post, 2001). The competitive nature and high caliber competition display that we observe in the world’s major grand prix events is not what transpired was the idea of strip racing was developed. Initially the sport was not competitive it was just a means of recreation that people who had motor enthusiasm engaged in as it was not competitive in any nature since not even rules were in place to govern its practice. Today grand prix competitions are multi-billion sports investments that draw fanatics from all over the world with major car brand pitting competition against each other. One would wonder how the mega sporting arenas that these events happen came into being. For a moment, I tend to liken the sport to soccer since it is the most followed sport in the world that involves multi-billion investments (Post, 2001). On the other hand despite the high calibre that strip racing has set in the modern world the sport was a simple concept that did not attract spectators in the first place. It was a mere recreation activity that was conducted by a few individuals mainly in the deserts of California without many people noticing its existence. As many people begun being interested in the sport it moved from the wilderness to the streets though it was illegal by the law to race in the streets since engaging in the same would lead to breaking of

Social Research & Think Tank Essay Example | Topics and Well Written Essays - 1000 words

Social Research & Think Tank - Essay Example any organizations cooperate in a network to accomplish the development of projects whose objectives fostering social research in order to improve the efficiency of a diverse range of organizations. The Work Foundation is a non-profit organization that brings the different perspectives of working organizations together to find the best way of improving both economic performance and quality of life (Theworkfoundation, 2008). Think Tanks take advantage of the services provided by The Work Foundation to provide them with networking capabilities in different locations around the world. The purpose of the Institute and Policy Research is to establish international and domestic policies for different aspects of societal issues such as women’s right, protection for the disabled and national policies to fight world hunger. The establishment of policies is important since they provide guidelines to establish ways to solve social problems. A third important organization that can help the work perform by a social researcher in Think Tank is the Freedom Foundation. The primary goal of the Freedom Foundation is to solve three particular social problems: alcoholism, drug addiction and the fight against AIDS (Thefreedomfoundation, 2008). An aspiring to become a social researcher or somebody already in the game must understand that social research can extend to different social dimension in order to find the root of the problem. Cooperation is essential in social research since the investigator needs the assistance of other entities in order to obtain the data and information needed to create a qualitative or quantitative model to effectively attack a particular social dilemma. The Think Tank operations around the world can become more effective if its networking capabilities are expand by utilizing social research to establish the key alliances needed to obtain greater sources of databases with key social information that can be used to further investigated social areas in

Homo Economicus Myth or Reality Essay Example | Topics and Well Written Essays - 1500 words - 1

Homo Economicus Myth or Reality - Essay Example The question which arises at this point is; why do economists use this model of Homo Economicus? There are basically three reasons for this practice:-†¢Ã‚  In real life it is very difficult to accurately predict or explain human behaviour. Therefore, economists assume humans to be perfect i.e. perfectly rational, perfectly self-interested etc. Thus by simplifying humans they simplify their task of economic analysis. [1].†¢Ã‚  This practice enables economists to enumerate their assumptions in mathematical terms which makes them easier to understand. [1].†¢Ã‚  Picking the right assumptions enables economists to generate the desired results. [1].  Ã‚  Prominent economists of the Austrian school like Thorstein Veblen, John Maynard Keynes, Herbert Simon etc. consider homo economicus as an actor in understanding macroeconomics and economic forecasting. [3]. In their view, since perfect knowledge never exists therefore, all economic activity entails risk. Their stress is on bounded rationality and uncertainty in making economic decisions. [3].  Ã‚  Another angle to the concept of Homo Economicus is that â€Å"  Classical economics did not assert that the economizing individual, whether engaged in trade or as a consumer, acts as if the greatest monetary profit were the sole guiding principle of his conduct. The classical scheme is not at all applicable to consumption or the consumer. It did not escape even the classical economists that the economizing individual as a party engaged in trade does not always and cannot always remain true.

International business news Article Example | Topics and Well Written Essays - 250 words - 2

International business news - Article Example Low economic growth in US will affect interest rates and exports earnings (CBC 2012). On the other hand, the problem of the emerging markets like china is inflation. Canada should therefore review its policies and increase its trading with the emerging markets to record stable performance and fiscal performance. The article also further explains the impact of fiscal slippage on interests rates. Canada must thus ensure that it shields its financial market from the risk of recording increasing interest rates as this would reduce rate of investment and reduce economic performance. The lack of fiscal stability in the developed nations would affect other economies. The final section of the article contains the how Canada should enter into trading partnership with the growing economies. Canada’s share of exports to these emerging markets has reduced by 50% and this calls for urgent need to increase its exports to exploit the growing demand (CBC 2012). The article recommends that Canada require concerted efforts to develop trade with the emerging economies to maintain its fiscal stability and earnings from efforts. Canada business should also improve on the competitiveness; look for new suppliers in order to maintain stability in the volatile economy. In summary, the article raises concern over the increasing fiscal instability of the leading economies on Canada economic stability and recommends increased trading with the emerging markets. High global debt will impact Canada: Carney - Business - CBC News. (n.d.). CBC.ca - Canadian News Sports Entertainment Kids Docs Radio TV. Retrieved March 21, 2012, from

Project Management Essay Example | Topics and Well Written Essays - 2000 words - 2

Project Management - Essay Example For any software project management, phases can be broadly categorized as follows: Basically the task performed for project initiation starts with requirement gathering, then scope determination, resource allocation and project planning. The first task is to gather the customer requirements. As in the present project the challenge for the project manager is to elicit the requirements in such a way that almost all the information regarding needs and wants of the customer could be gathered. Another important area for the project manager is to define the Project scope, as the work required for creating a software product (Website). Project manager needs to define the scope of a software project to ensure that all processes required to complete the project are identified. Scope of the software products (website) for DropBy Caf must include the functions it is expected to perform, its performance criteria and the constraints under which the software is developed. The function and performance requirement of DropBy Caf website must be identified by system analyst. This i ncludes the features that enable the website to modify the user interface or process data in a specific manner. Parameters such as processing speed, data transfer speed and request processing speed will help to measure the performance of the website. To develop the correct website for DropBy Caf, the IT team which consists of 5 member (Project manager, quality manager, system analyst & 2 Progammers) will began to collect the information from the relevant stakeholders i. e. customers as well as owner of DropBy Caf i.e. Nathan Barlow to determine exactly the scope of the software project (website). The project team must interact with Nathan Barlow because he is the owner and has the complete authority. After collecting all the information regarding the required performance, functionality and constrained the team has used a decision tree to analyze and decide to create a feasible solution. In this situation, where DropBy Caf is trying to implement and develop a website project team fou nd that client/server solution was more suitable for implementation at DropBy Caf because it allow different functional areas to connect to central databases, in house made solution which avoid the cost of purchasing and users could easily adapt to the new system. First of all, to collect and extract more and more information, a joint team of system analyst, programmers and project manager himself together must, converse with Nathan Barlow to identify the requirement, solution, alternatives and preliminary set of requirements for the website. A comprehensive list of requirements and concerns help the project manager to determine the scope of the website project effectively. Another technique at this level could be used specifically by quality engineer is quality function deployment (QFD) which includes interviews with Nathan Barlow, observation and surveys together information for scope determination. This QFD technique application starts with identification of client i.e., Nathan B arlow. Next step is to determine the client requirements. Here Nathan Barlow's requirement is to launch a website which must be dynamic and could be modified time to time because he needs to advertise new dishes weekly. The basic requirement of the website is to post the entire

Breeding of the Giant Panda Bear Research Paper

Breeding of the Giant Panda Bear - Research Paper Example The panda is also called the giant panda to differentiate it from the red panda which is unrelated. This is a bear breed found in south western and central western China. The giant panda can be identified by the sizeable, unique black patches on its face, around the body, and its ears. The giant panda consumes bamboo despite belonging to the carnivorous group. Occasionally, giant pandas living in the forest consume meat in the form of carrion, rodents, or birds, wild tubers, and other grasses. Those that are held in areas for example, zoos, may eat specially cooked food, honey, bananas, eggs, oranges, fish, or yams. In addition, the giant panda’s habitat is located in mountain ranges, in central China. The giant panda has been forced to move out of lowland areas because of deforestation, farming, and other activities in the area (Lumpkin and Seidensticker 16). Currently, it is an endangered species. This paper will look at breeding of the giant panda bear. Giant pandas have a height of approximately two to three feet and may measure four to six feet in length. Male giant pandas are heavier and larger than female giant pandas. They can weigh 250 pounds while female giant pandas weigh below 220 pounds. The World Conservation Union has listed the giant panda as one of the endangered species in its Red List of Threatened Species. There are approximately 1600 giant pandas remaining in their natural habitats (Lumpkin and Seidensticker 25). ... For example, scientists have tried giving male giant pandas Viagra and also displaying videos of them mating. Nonetheless, it is in recent times that investigators have had accomplishments with breeding programs of captive male giants (Schaller 23). Current research shows that the breeding rate is one giant panda reproduced after every two years. Giant pandas attain sexual maturity between four to eight years. In addition, sexual activity in giant pandas may reach 20 years. During sexual activity, the female giant panda position’s itself in a crouching position with its head in a downward location. This allows the male giant panda mount her from the back. The time for copulation is short. It lasts for between thirty seconds and five minutes (Ryder 14). Nonetheless, a male giant panda may mount a female giant panda for a number of occasions to guarantee successful fertilization. If the female giant panda gives birth to twin cubs, only one of the two will continue to exist in th e harsh conditions. The female giant panda will choose the stronger of the two new born cubs, and the frail cub will perish. The female giant panda cannot provide sufficient milk for both the new born cubs. This is because female giant pandas do not amass fat. In contrast, male giant pandas do not assist in raising the cubs. Female giant pandas take almost 95 to 160 days to give birth after mating. The female giant may reproduce two young pandas but only a single one survives. Giant panda young ones may live with their mothers for approximately three years before living on their own. It can be presumed a female giant panda gives birth to a young one once in a year. The mating period lies between the months of March and May. This is a period when the female giant panda undergoes estrus. This

Suggest me a good topic Term Paper Example | Topics and Well Written Essays - 2000 words

Suggest me a good topic - Term Paper Example Subway Restaurant has been its major strength that has seen it occupy an appropriate competitive advantage in the food industry. The restaurant offers fast food services such as; turkey breast, roasted beef, steak, cold cut combo, cheese, subway melt et cetera. Moreover, the restaurant provides different types of beverages to its customers. Description of the Products and Services The products offered by the Wali subway restaurant are of good quality and standards. For instance; the mouth-watering turkey and roasted beef salad with raspberry vinaigrette from exclusively selected recipes of canola oil, diced red onions and avocado, cooked and chopped turkey breast, reduced fat feta cheese perfectly crushed, walnuts, and arugula. The mixture hysterically prepared and spray backed to give a great taste. For the raspberry vinaigrette the combined ingredients of balsamic vinegar, canola oil, lemon juice, Dijon mustard, raspberry jam, fresh ground black pepper and salt to taste placed into a medium-sized bowl the whisked thoroughly until the dressing is smooth enough and the jam is properly dissolved. The restaurant also serves Monterey jack Taquitos and backed shredded beef, a meal that is children friendly and very tasty. To make this meal the chef uses high quality ingredients of chill powder garlic powder, lime juice, adobe sauce with little chili pepper, chopped yellow and red bell pepper, cooked and shredded roast beef, boneless blade roast, and canola cooking spray. The menu offered by the Wali subway restaurant makes an effort to create a healthy diet by utilizing clean and up to standard products in a clean environment. The restaurant also takes into consideration a special group of its customers such as the vegetarians by offering old-fashioned food strictly for vegetarians. Variety of this special menu include kuja, matar, badem, and gobhi that are mostly served with mint chutney, tamarind chutney, paneer, mixed vegetable pickle, sauteed smash of sweet pum pkin, and fenugreek. The special drinks offered in this place include sweet lassi that is often served with kulhars. In order to reach out for the customers and for the convenience the customers, Wali restaurant offers an online menu and online services where customers can place orders and make inquiries in the day's specialty. The restaurant also offers room booking services online. Opportunities for the products Selection of products and services offered by the Wali restaurant involves an appropriate identification and mobilization of resources after undertaking economic and social facets analysis. For this reason, Wali restaurant management has to take part fully in the interaction with their potential customers in order to get acquainted with their social and economic conditions. Those customers, who participated, provided the human resource of Wali restaurant with important information and referrals on the products and services that could be offered by the restaurant. These inf ormation and ideas are then supplemented with details obtained from assessment of the area around Manassas, Virginia where the restaurant was located. Reintegration of the already existing restaurants and the products and services they offered was also done. With this information the Wali restaurant decided to offer a variety of products including turkey breast, roasted beef, steak, cold cut combo, cheese, subway melt et cetera since Virginia was multi-ethnic with diverse culture. The management also considered

Yahoo and Amazon Essay Example for Free

Yahoo and Amazon Essay 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world. The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources. The company has five core segments that include Search and Market Places, Communications and Communities, Developers and Platform Offerings, Advertise and Publisher offerings and Services, and Media. Lastly, the company has operations in approximately 60 countries. Nonetheless, Amazon was incorporated in 1995. It offers online retailing services to customers across the world. Amazon focuses on convenience, selection, and price. In addition to the direct retailing services, the company allows other small and medium sized businesses to sell their products through the company’s websites. The customers and business are able to complete their orders and transactions in Amazon’s websites. Other individuals such as authors, musicians, and filmmakers are also able to sell their products using the same platform. Millions of products are offered through the website. The website may be accessed through PCs, and even mobile applications. The core segments of the company include the International segment, and the North American segment. Generally, the company has witnessed substantial growth since its inception. The success of the company may be attributed to the strategic actions  implemented by Jeffrey Bezos, the founder of the company (Amit, 2012). The next section will illustrate the strategic difference between the companies. 2. Determine the key strategic differences that have impacted the relative success of both Amazon.com and Yahoo.com. Provide two (2) specific examples of such strategic differences to support the response. The strategic actions undertaken by the company would determine the success of the company (Coulson-Thomas, 2013). Yahoo and Amazon have implemented different strategic actions since their establishment. On the fore, Yahoo core business does not involve direct retailing. Yahoo provides a platform for business people who engage in e-commerce. From the sales earned in the Yahoo stores, the company is able to earn commission. Particularly, the company’s core business involves advertising and marketing services. This contributes to a huge chunk of the company’s revenues. As far as human resources are concerned, Yahoo employees do not have a high level of autonomy as compared to the situation in Amazon. Yahoo coordinates with entertainment content providers and media in improving their website. They do not invest in the employees in enhancing creativity and innovation as compared to Amazon. On the other hand, Amazon has a different approach as far as online retailing is concerned. Initially, the company was involves in selling books in its websites. No other business used the website to sell or market its services. Amazon engaged directly with its customers. In the initial years of the company, this was an effective strategy. The company was a monopoly in the online book selling. This created a barrier for potential entrant. However, with the improvement in technology the company had to diversify its operations in order to sustain its position in the market. Other competitors were reaping big from diversified products; hence, the need for the company to similarly expand its operations. Therefore, the company had to modify its operations to fits to the growing market for online retailing. 3. Compare and contrast the approach to strategic planning that each company has pursued in order to achieve a competitive advantage. Focus specifically on both intended and emergent strategies. Strategic planning is an important step for any company that seeks to gain a competitive advantage in the market. There is need for the company’s management to set out plans and strategic actions in achieving the organization’s goals and objectives (Hill, 2013). An effective designed  strategic planning process would steer the company to success. Basically, there are intended and emergent strategies. The intended strategies are those that the companies hope to implement. The effective implementation of the intended strategies would lead to the realized strategies. On the other hand, emergent strategies are those that are not planned for by the management. They are unexpected and are always as a result of competitors actions. In the case of Amazon and Yahoo, both intended and emergent strategies were implemented in achieving competitive advantage. One of the emergent strategies that Amazon implemented is the diversification strategy. The Company allows other businesses to sell their products in the company’s website. This provides a variety of products and services for customers. The diversification strategy was in response to the increasing competition from businesses that equally have diversified portfolio. Nonetheless, the level of product diversification in Yahoo is not commensurate to that of Amazon. The company offers space for other businesses to sell their products through its website. However, the company itself does not engage in direct selling of the products. The company has various features in its website ranging from games, emailing, to financial news updates. The main aim of the company in providing a variety of features in its website is increasing traffic. More traffic in the company’s website implies that there will be more clients demanding the advertising services of the company. In increasing its popularity in the market, the company invested in aggressive advertising. Next, both companies have invested in expansion strategy. With increase in globalization, there is potential market for online retailing. Amazon has an international segment, which focuses on the global market. Lastly, Yahoo and Amazon have different approaches on employees’ motivation. Am azon employs a participative approach whereas Yahoo is mainly autocratic. Amazon employees are free to make decisions that concern new ideas and the success of the company. This has been critical for the success of the company. 4. Analyze the manner in which each company’s distinctive competencies help to shape the strategies that each company pursues. Provide a rationale to support the response. Distinctive and core competencies are essential in transforming the strategies of the companies (Mellat-Parast, 2013). Effective strategic  implementation depends on the distinctive competencies. On the fore, Amazon has various distinctive competencies that have assisted it in shaping its strategies. The technology experts of the company have been critical in its strategic implementation. Innovation being essential for the company, the technology experts has improving the service provision quality. The websites have been effectively designed to meet the customer’s needs and requirements. Another distinctive competency involves the association program. Allowing other enterprises to conduct business in its website has been significant for the company’s diversification strategy. Therefore, the association program has shaped the company’s diversification strategy. On the other hand, Yahoo has various distinctive competencies that have played a role in its strategic planning. As pointed out earlier, the company’s website host a range of service. This is essential in improving the number of visitors in its website. With respect to this, the companys marketing strategy has been shaped by the distinct website. Furthermore, the company’s expansion and diversification strategies are supported by the numerous services offered in its website. The company has also been effective in forming strategic partnerships, for instance, the collaboration with Microsoft. The partnerships have gone a long way in reducing the company’s operating expenses despite the numerous challenges and competition. 5. Recommend one (1) functional level strategy for each company which prescribes the essential ways in which each may achieve superior efficiency, quality, innovation, and customer responsiveness. Provide a rationale to support the response. The functional level strategies are effective in achieving the business and corporate level strategies. They are implemented at the operational level, and directly involve the employees. I would recommend an effective marketing strategy for Amazon. The company is in a competitive environment with eBay being its largest competitor. Amazon should ensure that its products are offered at a low price as part of its marketing strategy. For instance, the company should offer discounts or free shipping with an aim of attracting more customers. They should be speedy delivery of the products in order to earn superior efficiency. The response to customer complaints and inquiries should also be fast. This would improve the company’s competitiveness. Nonetheless, I would recommend both a human resource and marketing strategy  for Yahoo. The company’s competitiveness has been low in the recent years. The company should invest in recruitment of skilled personnel that would contribute in enhancing its research and development. Furthermore, the management should allow for independent decision making. This would reinforce the innovation strategy since independent decision making promotes creativity. Next, the company should modify its marketing strategy to meet the needs of the current dynamic environment. More emphasis should be on social media marketing. This approach is cheaper and has a wider coverage (Amit, 2012). The company may be close to prospective customers through Facebook, twitter, and YouTube. References Amit, R. . (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41-49. Coulson-Thomas, C. (2013). Implementing strategies and policies. , . Strategic Direction, 29(3), 33-35. doi:doi:10.1108/02580541311304643 Hill, C. . (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage. Mellat-Parast, M. (2013). Supply chain quality management. International Journal of Quality Reliability Management, 30(5), 511-529. doi:10.1108/02656711311315495

Introduction To The Industrial Revolution History Essay

Introduction To The Industrial Revolution History Essay Someone says the beginning of the first Industrial Revolution is in the year of 1795,but until 1830 it hasnt really vigorously spread all over the world. In most of the view, the industrial revolution originated in midland of England, middle of the eighteenth century. The British Watt improved steam engine later. Through a series of technical revolution , manual labor began to change into machine production . Then the Industrial Revolution spread to the rest of Europe from the UK, in the 19th century it spread to North America. And this is the age of machines. The histrionic meaning of Industrial Revolution is it was a period from 1750 to 1850 where changes in agriculture, manufacturing, mining, transportation, and technology had a profound effect on the social, economic and cultural conditions of the times. Almost everyones life was influenced by it everyday. Part Two: The effects of Industrial Revolution on the society The Agricultural Revolution created the chance of Industrial Revolution. The enclosure movement forced many people moved to city. For they had no land anymore. These people became the labor of the capitalist. Also through colonialist wars England accumulated huge capital fund. The process of mechanization, make labor productivity can be doubled, industrial production and trade with unprecedented speed growth, various social economic indicators were obviously improved. However, the working condition of workers was very poor at that time. Dangerous machinery ,poor living conditions,working class was not clean,mothers taken away from children to work in the factory, families suffered .Poor workers were at the hands of the wealthy factory owners, who mistreated then with harsh punishments and unrealistic working hours and schedules. Human became parts of machines. There was no human right in factories. In terms of social structure, the Industrial Revolution witnessed the triumph of a middle class of industrialists and businessmen over a landed class of nobility and gentry. Ordinary working people found increased opportunities for employment in the new mills and factories, but these were often under strict working conditions with long hours of labour dominated by a pace set by machines. As late as the year 1900, most industrial workers in the United States still worked a 10-hour day on average, yet earned from 20 to 40 percent less than the minimum deemed necessary for a decent life.However, harsh working conditions were prevalent long before the Industrial Revolution took place. Pre-industrial society was very static and often cruel-child labour, dirty living conditions, and long working hours were just as prevalent before the Industrial Revolution. On the other hand, industrial revolution was brought benefit to the country. The industrial revolution changed the European and American countries economic structure and the labor structure . In Britain, for example,the agriculture of England in the proportion of GDP dropped from 45% in 1770 to 22% in 1841, then 6% in 1901, industrial accordingly increased from 24% to 34% and 40%. The agricultural labor population in the proportion of the total labor population in 1801 was 35% ,it decreased to 9% in 1901, industrial labor was increased from 29% to 54%. That means increase of the national finance.And the process of urbanization. At the same time, big gap between the proletariat and the capitalist class began to bring social problems to those countries which was at the age of machines.Labour movements liked storm across all over the world. So there was a new kind of unionA trade union ,It is an organization of workers who have banded together to achieve common goals such as protecting the integrity of its trade, achieving higher pay, increasing the number of employees an employer hires, and better working condition. The trade union, through its leadership, bargains with the employer on behalf of union members and negotiates labour contracts with employers. The most common purpose of these associations or unions is maintaining or improving the conditions of their employments. Besides,the transportation system in Great Britain has developed fast. First is Canals. They were the first technology to allow industry materials to be easily transported from one place to another, for example ,coal. A single canal horse could pull a load dozens of times larger than a cart at a faster pace. By the 1820s, a national canal network was in existence. Second is roads. Much of the original British road system was in poor condition before the industrial revolution. Most of these road were managed by thousands of local parishes, but from the 1720s turnpike trusts were set up to charge tolls and maintain some roads. The last is railroad. Construction of major railways connecting the larger cities and towns began in the 1830s. But the fact is such railway network only gained momentum at the very end of the first Industrial Revolution. After many of the workers had completed the railways, they did not return to their rural lifestyles but instead remained in the cities, providi ng additional workers for the factories. Industrial Revolution not only changed the lifestyle of people at that time,but also enlarged peoples knowledge range. With the appear of printing machines, most people could have access to books and newspaper .The information revolution began. Also with the help of steam engines, people can move farther and faster than before. So they could bring information back and keep the news fresh. And new inventions or new technology spread all around the world. Part Three: What can we Chinese draw from this historical event

Television Violence Essay -- Media TV Violent Essays

Television Violence The media is everywhere in our lives. From billboards to SMS text messaging on cell phones, we cannot escape the media and its impact on daily life. Of the many impacts, television violence and the influence it has on youth is one of the most debated topics. Many experts, including some from the University of California, Santa Barbra, say that the amount and type of violence viewed results in violent actions performed by youth of all ages and violence continually affects them throughout their lives. Others are more skeptical and argue that the media is not the sole cause of youth violence; they believe that there are many other factors that contribute to the violent behaviors of youth. They see the condition more as a mixture of different situations that cause violence in youth, violence on television being just one of the factors. However, both sides of the argument understand that each individual is a separate situation and reacts differently to the violence portrayed. This essay will inform the reader of the claims both sides formulate to defend their argument and allow the reader to determine their own conclusion. Many studies over the past seven years have sought to prove that television and the violence portrayed does have a direct influence on youth and how they will deal with situations in real life. Out of the many studies, one of the most concrete and convincing is the National Television Violence Study (or NTVS) conducted by University of California Santa Barbra, University of North Carolina Chapel Hill, University of Texas at Austin and the University of Wisconsin Madison. This study observes not only the response of youth to various types of content but also observed the response of th... ...Media violence: Exposure and Content. Retrieved February 10, 2004 from http://www.surgeongeneral.gov/library/youthviolence/chapter4/appendix4bsec2.html#TelevisionFilm National Television Violence Study, ed. Federman. 3rd ed. Thousand Oaks, CA: Sage Publications, Inc, 1998 The American Academy of Child and Adolescent Psychiatry. (1999, April). Children and TV Violence. Retrieved February 10, 2004 from http://www.aacap.org/publications/factsfam/VIOLENCE.HTM Youth Violence: A Report of the Surgeon General. (Unknown). Appendix4b Retrieved February 10, 2004 from http://www.surgeongeneral.gov/library/youthviolence/chapter4/appendix4b.html Youth Violence: A Report of the Surgeon General. (Unknown) Media violence: Exposure and Content. Retrieved February 10, 2004 from http://www.surgeongeneral.gov/library/youthviolence/chapter4/appendix4bsec2.html#TelevisionFilm

Impact of Self Concept and Self Esteem on Group Communication :: Communication

My paper is about the affects self concept and self esteem have on group communication, through group communication we grow as people because we see how others define us as individuals. Through group communication we can solve a problem better then by ourselves. Self concept is the cognitive thinking aspect of self also related to one’s self-image, it’s the way we see our selves in the mirror. Self concept is the way we told to see ourselves we are grown into our self concept by what we learn when we our young from our parents or our peers. Self concept is changed through out life from how people look at you and tell you what you are to them, if they say a person is nothing then that person will believe it for as long as it takes to get over it. Self esteem is the affective or emotional aspect of self and generally refers to how we feel about or how we value ourselves, also known as one’s worth. Educators, parents, business and government leaders agree that we need to develop individuals with healthy or high self-esteem characterized by tolerance and respect for others, individuals who accept responsibility for their actions, have integrity, take pride in their accomplishments, who are self-motivated, willing to take risks, capable of handling criticism, loving and lovable, seek the challenge and stimulation of worthwhile and demanding goals, and take command and control of their lives. In other words, we need to help foster the development of people who have healthy or authentic self-esteem because they trust their own being to be life affirming, constructive, responsible and trustworthy. Some have referred to self-esteem as merely â€Å"feeling good† or having positive feelings about oneself. Others have gone so far as to equate self-esteem with egotism, arrogance, conceit, narcissism, a sense of superiority, a trait leading to violence. Such characteristics cannot be attributed to authentic, healthy self-esteem, because they are actually defensive reactions to the lack of authentic self-esteem, which is sometimes referred to as â€Å"pseudo self-esteem.

It is not possible to be a disciple of Jesus in the modern world Essay

â€Å"It is not possible to be a disciple of Jesus in the modern world† I disagree with this statement, although I recognise that it is not always easy to be a disciple I believe it is possible for those who have faith. We are first called to discipleship at Baptism where the father of the child lights a candle from the Pascal candle as a sign of his responsibility to enable his son/daughter to grow in full faith. I believe that faith makes everything possible, if we have faith in God and his teaching we can achieve our hopes and dreams. If we have faith then living, as a true disciple is part of our way of life, we as Christians in today’s world should try to live our lives as Jesus lived his. Without faith what meaning would life itself have for us, what would be the use in perusing life if it had no meaning to us. If we believe then we can reach goals and discipleship can bring joy and purpose to our lives we can achieve goals and targets we set for ourselves. â€Å"Nothing is impossible to he who believes† Faith in God is not always easy to maintain; if we pick up a newspaper what headings do we usually see? Usually something related to drugs, alcohol, kidnapping, and murder. What example is this setting to children? While there parents are teaching them about how caring we should be, and how we should love our neighbour as ourselves, these children look at the newspapers or even the news and see people who have lost arms or legs as someone has shot them. What kind of example is this of loving your neighbour? What affect is this going to have on these children in the long term? They will grow up with the opinion that this is acceptable and everybody does it why should they be different to the rest? To be a true disciple we must have immense faith in God, if we have faith nothing is impossible. But there are many difficulties which disciples of Jesus have to face when trying to carry out the work of God, one of the most difficult to deal with is peer pressure. Many people, particularly the young people, feel unable to resist the pressures put upon them by their peers and therefore behave in a way which goes against the teaching of the gospel. There are many pressures maybe to smoke, drink, vandalise others property, tell lies, use foul language, and have a sexual relationship before marriage. If enough pressure is put on these people it is very difficult to say no! And therefore they are going against the teaching of Jesus not because they want to it is because they are not strong enough to resist temptation, and they are afraid others will treat them differently. Other pressures come from the media we usually get a picture from the media of very anti-Christian values and standards. Take magazines for example they tell stories of unmarried people having a sexual relationship or young people smoking and drinking, and this is all classed as â€Å"Normal† and acceptable in our world. They do not present the Christian way of life as being worthwhile and â€Å"Cool† or up to date. We also get a lot of anti-Christian standards from the television, films, and videos. These can have a very powerful influence on the lives of many people; most soap operas and films present a non-Christian way of life. How often do you see a Christian family in a soap opera, and if there is Christian families do you ever notice that they always seem to be laughed at by the rest of the families as they are seen to be out of date and definetly not trendy. Television I believe influences many people, who is going to get up early on a Sunday morning to watch the Christian services carried out in different chapels, while they could be watching Eastenders or a popular music show! There are many ways television influences us they give us pictures of what is normal in our society such as sex before marriage, abortions are acceptable, divorce is a fact of life, the only purpose in life is to search for pleasure, and violence is acceptable and part of everyday life. Media can make Christians feel confused and unsure of their own beliefs The way of life presented by the media is often made to seem more attractive, more enjoyable, easier, and more glamorous. However we as Christians should always remember that Jesus never promised that being a disciple would be easy, in fact we must deny ourselves take up our cross and follow him. We should make up our minds whether we want to be a disciple; many people are unable or incapable to make such decisions in life because of addictions to alcohol, drugs, gambling, and solvent abuse. Becoming addicted to any of these can make people lose all sense of reality of right and wrong, of what being a Christian really means. If a person is not in total control of their life then being a Christian is almost an impossible task. The family is an extremely important unit and source of Christian discipleship in our society, it is within the family that children first learn about the love of God, right and wrong and acceptable and unacceptable modes of behaviour. Parents are the first teachers of their children and the church relies on these parents to pass on the faith to their children by what they say and through their actions. There are many broken families in today’s society and many children do not receive the Christian teaching and example, which they need, such as love and understanding and therefore grow up not using the example in their life. So to be a good disciple is extremely difficult but not impossible. In today’s world there are many distractions and other Gods, which can lure us away from love of the one true God. Things such as money, possessions, wealth, search for pleasure, and success, laziness, indifference, friends, and Greed. These things all tempt us in many different ways, it is as if they are trying to make us forget our first priority which is God. The easier route in life is often to give into these temptations, to become distracted by worldly and materialistic values and to become neglectful to our Christian duties. If we consider all the pressures people today face we see that it is not always an easy task to follow Jesus through thick and thin, but it is not an impossible one. When Jesus chose his first disciples he knew that it would not be easy for them, nor is it easy for us in the twentieth century. The world as we know it is becoming less and less accommodating to the Christian way of life and it is not going to get any easier, this is why we should never give up and our faith should see us through even the worse times in life. We should not become what society wants to become and is encouraging us to become we should not be lured away from God so we can fit in and act like people want us to. This is the challenge of Christian discipleship.

Joseph Gobbels and Propaganda

Propaganda presents information primarily to influence people. It generally does not provide information impartially or completely. Propaganda often presents facts selectively. â€Å"Lying by Omission† or sometimes including some untrue stories, thoughts is a general practice in propaganda, to justify an idea or to seek the support the people. Propaganda uses special messages to generate an emotional response to the information presented rather than a logical one. Since propaganda is generally used to win the support of the people for the government policies, the German government propaganda also aimed to gain the support of the German people, people in the occupied countries and also it aimed to psychologically affect the people in the enemy territories. The German propagandas included the use of radio broadcasts, motion pictures, poster distributions and cartoons. The propaganda ministry worked in such a way that people would learn German culture and beliefs and also mainly the Germany’s right to rule the world. Even when the war started turning against the Axis powers, Germans said that they were trying to save the world from the evils of Communism. In Italy, Mussolini motivated the Italians with the dreams of re-establishing the ancient Rome. Italian propaganda also tried to ridicule the fighting ability of the Allied soldiers. Japanese government promised to the people of the occupied lands a share of the Greater East Asia, wealth to be shared in all eastern Asia under the rule of Japan, with the slogan â€Å"Asia For Asians†. The Japanese claimed that they were freeing Asia from European Rulers. In England, The British Broadcasting Corporation (BBC) claimed that they were open so that people would learn the truth. But in Germany, it was forbidden to watch BBC. In the United States (US), the government established the â€Å"Office of War Information† (OWI) to broadcast the US propaganda during the war. OWI broadcasted the US cause for the war â€Å"the fight for a better world† and seek the support of the people for it. He was born on 29 October 1897, in Rheydt, Germany into a working class family. He originally did not fit the Nazi stereotype figure. He was barely 5 feet (150cm) tall with dark eyes instead of blue and olive skin. His left foot was crippled and therefore noticeable limping. Against all the odds, he rose to the top and was appointed as the propaganda minister of the Nazi Germany. Goebbels earned a Ph.D. from Heidelberg University in 1921, writing his doctoral thesis on 18th-century romantic drama. He then worked as a journalist. He also wrote unsuccessful novels and plays. Goebbels came into contact with the Nazi Party in 1923 during the French occupation of the Ruhr and became a member in 1924. He was appointed as the regional party leader of Berlin. In this position, he started to exhibit his propaganda skills, and combatted the local socialists and communist parties with the help of Nazi papers and the paramilitary troops. By 1928, he had risen in the National Socialist German Workers’ Party ranks to become one of its most prominent members. In this position, he helped Hitler to bring Nazis to the power in 1933. One of his very famous acts was the â€Å"burning of books† in Berlin in 1933, the books that are rejected by the Nazis. He aimed to pass the message to persuade both the Germans and the rest of the world for them to believe in the cause of the Nazi Germany. During WW2, Goebbels exerted totalitarian power and controlled all the media, publications, radio programs, motion pictures and the messages conveyed in all the arts performed in Germany and German dominated Europe. He perfected the â€Å"Big Lie† technique of propaganda, which is based on the principle that a lie, if loud enough and repeated enough times, will be believed by the masses. Goebbels used modern propaganda techniques to psychologically prepare the German people for aggressive war and the extermination of civilian populations. By late 1943, even when the tide of the war was turning against the Axis powers, Goebbels intensified his propaganda by urging the Germans to accept the idea of total war and mobilization. When it became evident that Germany lost the war, Goebbels killed himself and his own family with his firearm on 1 May 1945 in Berlin. There are lots of other stories and confusion about how he killed himself. It is believed that he first poisoned his six young children then he either shot his wife Magda and then himself or ordered an SS soldier to shoot both of them. He also might have taken poison in addition to being shot. Their bodies were burned with gasoline and before buried. But since there was not enough gasoline to completely burn him, the Soviets Army was able to identify his corps. We should never accept any delivered speech or idea without any supporting facts and try our best to make rational rather than emotional decisions. We should always keep in mind that delivered speeches could be a simple â€Å"Propaganda† to effect our decisions. Further, we should never forget that the decisions we make and the actions we take based on those decisions always come along with us and affect our future. Reference https://en.wikipedia.org/wiki/Joseph_Goebbels   

The Great Gatsby – the Unachievable Dream

â€Å"Life, Liberty and the Pursuit of Happiness† is one of the most influential and famous phrases in the United State’s Declaration of Independence. The Declaration of Independence encapsulates the original conception of the American Dream – the notion that every individual, regardless of their social upbringing, could have the opportunity to reach their full potential and live a comfortable lifestyle. F. Scott Fitzgerald’s The Great Gatsby takes place during the early 1920s–a time period that demonstrates the pursuit of happiness, opportunity, freedom, equality and finally the American Dream. Myrtle Wilson, a significant character in The Great Gatsby, tries to pursue happiness and her American Dream by satisfying materialistic pleasures on a quest for wealth and status. The protagonist of the novel, Jay Gatsby’s quest for hopeless love, signifies the fallen American Dream. Ultimately Fitzgerald uses symbols such as cars, to represent the American Dream itself, and he uses failed relationships to exemplify the corruption and descent of the American Dream. Through his portrayal of the main characters and symbols, Fitzgerald illustrates the decay of morals and values, exemplifying the underside of the American Dream. Fitzgerald portrays twisted relationships to represent the corrupt American Dream in The Great Gatsby. Emotional intimacy, trust, respect, and mutual goodwill constitute a positive and healthy relationship. To the contrary, the majority of the relationships displayed between the characters are dysfunctional, and diminish the hope of living out a meaningful American Dream with emphasis on a strong family. For example, Tom and Daisy are married, yet Tom has an affair shortly after Tom marries Daisy. Indeed, Daisy is suspicious of Tom’s conduct on a trip they took together to Santa Barbara. If he left the room for a minute she’d look around uneasily and say ‘where’s Tom gone and wore the most abstracted expression until she saw him coming to the door †¦. This was in August. A week after I left Santa Barbara Tom ran into a wagon on the Ventura road one night, and ripped a front wheel off his car. The girl who was with him got into the papers, too, because her arm was broken- she was one of the chamber maids in the Santa Barbara. (Fitzgerald 51) In addition to the unfaithful relationship shared by Tom and Daisy, Daisy has a twisted conception of her daughter. Daisy’s early cynicisms towards her daughter’s life are shown just about an hour after the baby is born, as Daisy says, â€Å"I’m glad it’s a girl. And I hope she’ll be a fool- that’s the best thing a girl could be in this world, a beautiful little fool† (Fitzgerald 12). Likewise, as Daisy’s daughter grows older, the girl is treated like a trophy that Daisy uses for show, and the nurse is left with the responsibilities of the child’s care. (Fitzgerald 77). Like Daisy’s relationship with her daughter, another dysfunctional relationship is between Myrtle and her husband George. When George suspects Myrtle of cheating, he locks her away. This becomes evident when Tom exclaims, â€Å"I’ve got my wife locked away up there† (Fitzgerald 91). Another example of the decline of morals and values in the novel is Nick’s romantic ideation of Jordan Baker, in spite of his established relationship at home (Fitzgerald 40). Most importantly, though, Gatsby has a tragically hopeless dream of obtaining Daisy’s love. He pursues illegal activities in order to gain wealth and to attract Daisy’s affection. Clearly, the multitude of dysfunctional relationships in Fitzgerald’s novel represents the misconstrual of the American Dream. Much like the portrayal of relationships, Fitzgerald uses cars to represent the disintegration of the American Dream. In the 1920’s, cars were extremely popular, coveted by all, and symbolize the vast opportunities available in the United States. Ironically, Myrtle, who seeks American materialism to an extreme degree, ends up getting killed by American materialism itself. Throughout her life, Myrtle possesses a burning desire for money. She ends up giving her life to Tom and getting killed by her own desires (Fitzgerald 93). Through Myrtle’s death, Fitzgerald conveys that dwelling too much on material objects cannot bring about a positive resolution; materialism can only bring about destruction. Destruction and corruption are shown through cars as well. Drinking impairs judgement and decreases inhibitions. Many of the characters drink as a pastime and drive under the influence. Since cars represent the American Dream, and drinking becomes a way of life, one can conclude that the characters go about achieving the American Dream in a misguided and dangerous manner. Myrtle tries to satisfy her desires by seeking wealth and tatus in attempts of achieving her American Dream. Myrtle’s husband, George, owns a car dealership and repair shop in the industrial wasteland of the Valley of Ashes, which depict his lower class. In describing George's shop, Fitzgerald notes â€Å"The interior was unprosperous and bare; the only car visible was the dust-covered wreck of a Ford which crouched in a dim corne r† (Fitzgerald 27). Although George is loyal and hardworking, Myrtle is unsatisfied with her relationship; she envies the East Eggers for living her version of the American Dream while she is stuck in the Valley of Ashes, married to a low class man. Myrtle directly disrespects her husband as she goes after Tom, a high class, wealthy, and married man, living in the East Egg. This is captured by Nick’s description of Myrtle, as he notes, â€Å"She smiled slowly and, walking through her husband as if he were a ghost, shook hands with Tom, looking him flush in the eye†(Fitzgerald 28). In fact, Myrtle demands that George supply chairs so that she and Tom could contrive against George. During Tom’s visit, Myrtle demands: ‘Get some chairs why don’t you so someone can sit down. ‘Oh, sure,’ agreed Wilson hurriedly †¦. A white ashen dust veiled everything in the vicinity- except his wife, Who moved close to Tom. (Fitzgerald 28) Myrtle looks past social values and chooses a life of adultery in spite of the repercussions that her actions have on her husband. Furthermore, not a single character in this novel feels remorse for George when Myrtle blatantly plans to cheat. Indeed Nick and Tom have the following conversation after Myrtle plans her getaway with Tom: ‘It does her good to get away. ’ Doesn’t her husband object? ’ ‘Wilson? He thinks she goes to see her sister in New York. He’s so dumb he doesn’t know he’s alive. ’(Fitzgerald 32) Nick and Tom take George for a fool, and they feel he is vacuous because he is in the lower class. In addition to the treatment of George, Myrtle’s tragic death symbolize America’s obsession with material wealth. Upon hearing a car approaching, Myrtle runs out into the dusk road waving her hands in the air, at which point she is struck and killed by Gastby’s vehicle (Fitzgerald 130). Ironically, Myrtle’s chase for American materialism ended up costing her, her life as she is killed by her own desires in her quest for the American Dream. Jay Gatsby, another victim of his own desires, represents the fallen American Dream in his failed quest to win Daisy, but ends up empty handed in the end and does not receive what he had worked so hard for. Fitzgerald illustrates Gatsby’s strong desires for Daisy very early on, for at the end of chapter one lays our first clue, the green light. Gatsby stretches out his arms toward the dark water and looks at a green light. This green light is just across the water at East Egg, specifically at Daisy’s backyard dock. This may be the first intimation we witness of Gatsby’s passionate dream, but is extremely powerful nonetheless. Gatsby’s tragic flaw is that he believes one can recapture the past and keep a moment crystallized forever. From the moment Gatsby fell in love with Daisy, everything he did was for the sole purpose of winning her. This becomes evident as Jordan explains to Nick, ‘Gatsby bought that house so that Daisy would be just across the bay. (Fitzgerald 76). Jordan further explains to Nick that Gatsby also hopes Daisy would come by one of his parties and be impressed. ‘He wants her to see his house, ‘she explained. ‘And your house is just next door. ’ ‘Oh! ’ ‘I think he half expected her to wander into one of his parties, some night,’ went on Jordan, ‘but she never did. Then he began asking people casually if they knew her, and I was the first one he found. It was that night he sent for me at his dance, and you should have heard the elaborate way he worked up to it. Fitzgerald 77) Gatsby has a blind purist of Daisy and every purchase he makes and party he throws is backing the hopes of attracting her attention. Obviously, Gatsby highly values Daisy and he goes above and beyond to impress her. This statement is further illustrated as Gatsby hires someone to cut Nick’s grass to impress her, on the day that Daisy is going to visit (Fitzgerald 81). As well, upon Daisy’s arrival, Gatsby shows off his big house to her, brags that it only took him three years to earn the money in the drug and oil business, and takes Daisy on a tour (Fitzgerald 87-89). Gatsby deliberately excludes the fact that much of Gatsby’s money to win Daisy over comes from organized crime and bootlegging. Breaking the law and lies become daily activities for Gatsby on his quest to win Daisy over. Gatsby also shows off his wealth by throwing expensive and beautiful shirts left right and centre as if they were a dime a dozen (Fitzgerald 89). This is to suggest that Gatsby is extremely affluent to the point that his money can be thrown around without a care. Later in the novel, Daisy accidently kills Myrtle while driving Gatsby’s car. Nick tries to convince Gatsby that he should flee so that George would not be able to track his car; however Gatsby refuses as Fitzgerald notes, â€Å"He wouldn’t consider it. He couldn’t leave Daisy until he knew her next course of action. He was clutching at some last hope and I couldn’t bear to shake him free† (Fitzgerald 141). Gatsby is simply unable to realize that his dream is not a reality, and by being so focussed on his dream he leads himself further and further into a fantasy world. When Gatsby takes Daisy’s hand he describes her voice as a deathless song (Fitzgerald 93). Evidently, Gatsby’s idealism is replaced by his inability to understand the changing world around him. Gatsby cannot comprehend that time passes and that one cannot keep the past crystallized forever. Fitzgerald uses the clock at Nick’s house to symbolize Gatsby’s delusion. The clock that falls at Nick’s house that was caught by Gatsby before it could hit the ground, suggests that Gatsby feels he could stop the time from passing. Gatsby’s inability to see things for what they really are, are further illustrated by in his remark. â€Å"Cannot repeat the past? he cried incredulously, ‘why of course you can! † (Fitzgerald 106). Ironically, Gatsby becomes a parody of himself in the sense that throughout The Great Gatsby, he cannot wait to distance himself from his true past, but yet he lives his adult life trying to recapture the past he had with Daisy. Gatsby needs to learn that in order to see forward into the future, one must let go of t heir past. Both Daisy and Gatsby go about achieving their dream in a misguided manner, and have been corrupted by their strong desire to achieve their own American Dream. At last, Myrtle, Gatsby, twisted relationships, and cars, serve as symbols illustrating the corruption of the American Dream shown throughout The Great Gatsby. Morals and values decay as the characters seek American materialism driven by self-indulgence. The established and newly rich aim to get even richer and they associate themselves with the high class while looking down on the poor. The working class strive to rise up in wealth and status yet never do as revealed by a song; â€Å"the rich get richer and the poor get- children† (Fitzgerald 92). Ultimately, Fitzgerald himself sets up the American Dream to be unattainable by his characters. A crucial element of the classic American Dream is for individuals to rise up in class based on hard work and merit. In order for this element to be possible, no specific class system may be present. On the contrary, Fitzgerald creates his novel using definite class division systems such as East Egg for the established rich, West Egg for the newly rich, and the Valley of Ashes for the low working class. The dreams of the characters in this novel are to rise in status and class, thus turning their lifelong strive for the American Dream to be paradoxical and consequently unachievable.

Employment and labor scenarios

Prospective Risk Management Identify and describe strategies you could adopt to limit legal risk in this area in the future. Be prepared to address any questions the committee may have. Identify and describe strategies you could adopt to limit legal risk in this area in the future. Hiring panel/ interview panel Suggest a hiring panel or an interview panel. To minimize the possibility of such a scenario happening In the future, a strategy just be developed that requires the Involvement of several relevant resources.These resources Include the human resources department and other managers. Communication, education, and reporting must be Integrated In a plan that successfully nameless the chance of recurrence. We suggest a hiring panel that consist of a human resource manager, hiring supervisor, recruiter, and departmental representative. These members will make up a hiring panel that spread the responsibility of ethics in making hiring decisions. Human resource review Recommend human r esources review all hiring decisions before they are final.Require documentation regarding hiring rationale Suggest that documentation be required explaining rationale for all decisions. A decision to hire or not hire a candidate should be based on qualifications and attributes that are attractive to the hiring organization. Managers make sound decisions in their hiring choice should be able to document rationale. This may materialize as a standard document consistent throughout the organization or as a aroma correspondence supporting the hire of a candidate among the hiring panel.This type of documentation may also serve as a tool to defend an organization or manager in cases like scenario C. Continuing education Promote frequent education of best hiring practices and enforceable laws. The goal of continuing education on hiring practices within the organization is meant to ensure that all affected personnel are aware of best practices, current trends, and laws relevant to hiring. E ducation should Include the Call Rights Act, delimitation scenarios, and related call cases.It Is suggested here that organizations use computer training modules to update and refresh members of the organization on a departments in staff meetings. There should be a way to account for the comprehension of education material. Methods include post educational tests from computer models and statements of attendance and understanding in meetings. Apply the four principles of ethics to hiring practices. Suggestions: Have mediators or arbitrators ready for situations like this.

Hawaiian Punch Essay

In July 2004, Kate Hoedebeck was promoted to director of marketing for the Hawaiian Punch brand. The CEO of the parent company, Cadbury Schweppes Americas Beverages, set a goal to create a premier marketing and sales organization that capitalizes on the terrific brand recognition. To reach this goal each brand is required to meet the desires of their customers; bottlers, distributors, retailers, and consumers. When creating the 2005 business marketing plan Kate faced a problem. The Hawaiian Punch brand had two manufacturing, sales, and distrution networks. Her objective was to determine the role each network played in the future sales and profitability of the company. III.Alternate Solutions a. Product Positioning Hawaiian Punch needs to clairify the positioning of its brand. The positioing statement needs to clairify its target markets, and focus on the values of its customers. The majority of the Hawaiian Punch juice drinkers ranged from 6 – 18 years of age. Adolescences purchase the drink most frequently from the soda aisle. Of cosnumers aged 6-12, the majority of the purchases were made in the juice aisle by parental/guardian figures. Including the fun consumption experience, its unique taste, and high viatim C content is the posotion the brand wants to own. To out perform the competitors it is necessary to establish these elements and clearly define where Hawaiian Punch sits. Its more than your normal juice, but healthier than soda. b. Innovations Hawaiian Punch would benefit from launching new sizes and flavors. Retailers believed the potential of market growth hinged on creating new packing and flavors. Hawaiian Punch recently experienced slowed growth due to the decrease in the juice market. Hawaiian Punch maintained market share, and Trade Customers believed the market would rebound. To take advantage of the market portential, Hawaiian Punch should innovate its product size offering. Currently Hawaiian Punch is packaged in 1-gallon bottle, a half-gallon bottle, a 2-liter bottle, a 20-ounce bottle, a 6.75-ounce single serve standup pouch, and 12-ounce cans. According to customer insights, 77% of Hawaiian Punch buyers purchased only size. According to reasearch, 68% of buyers that purchaed the 1-gallon bottle and 53% of buyers that purchased  the half-gallon size were exclusive in their size purchases. The 2-liter and 20-ounce bottle purchasers experienced the least amount of size loyalty. Despite having customer enjoying the different size offerings the numerous amount of sizes caused distribution constraints and shelving issues at numerous locations. By eliminating certain size offerings with low size loyalty and creating new ones while maintaining variety will elliviate contraints and provide new opportunties for customers. The brand would also benefit from new flavor innovation. Hawaiian Punch currently has 11 product flavor offerings. The most popular and original flavor maintains to be fruit Punch. Out of the 11 product offerings there has been a wide variety of success. Hawaiian Punch needs to establish stable products in both their Finished goods and Direct-Store Delivery networks. Products that do not show profitabilty should be elimiated. Introducing new flavors to the Direct-Store Delivery will benefit because of the large market potential and smaller size offerings. c. Allowances and Advertising Hawaiian Punch should increase its advertising budget and allowances for marketing. Currently Hawaiian Punch spends $2.2 Million on advertising a year. This accounts for 1% of advertising by Hawaiian Punch’s competitve juice brands collectively. Their current advertising mix consists of only radio and magazine print ads. The largest amount of advertising dollars spent is in television which currently Hawaiian Punch does not participate. This media outlet accounts for roughly 82% of total media dollars by competitors. Increasing media dollars will help reach new customers, and enforce new flavors to the brand. Of the advertising dollars spent much should be included in recreating the â€Å"Punchy’ Image. Past years have downplayed this aspect of the product brand, but still plays a large part in its recognition. By including Punchy in their advertising they should focus their attention on children between 8-18 years old. Punchys image will play a large role in delivery the benefits of the fruit drink and the position in the market. IV.Selected Solution It is recommended that Hawaiian Punch position their brand and maximize profit by increasing advertising and innovating their products. Having Dual distribution networks it is necessary to establish market segments. The  Finished Goods Network buyer is mainly mothers/guardians. This segment presents the largest amount of repurchasing and brand loyalty. Focusing advertising on the energic times and healthy benefits will persuade mothers ino purchasing the drink because it offers V.Conclusions Entering into a licensing agreement is not a good decision in the European market, the three year agreement is too short and more importantly Baxton is allowing too much of the revenue to go to Bar Maisse, they need an arrangement where they receive a larger portion of the proceeds. At the same time, choosing to enter the European market is too risky and has too many unknowns. The expertise of Bar Maisse is needed for success to be likely; otherwise there are too many unknowns with where operations should be based on what markets are more likely to yield successful sales. While focusing on Europe and entering the market at this time does appear to be the correct decision, it should not be done at the expense of increasing growth in the United States. That market is under developed and is not being capitalized, as it should be.

Racism in Disney Movies Research Paper Example | Topics and Well Written Essays - 1750 words

Racism in Disney Movies - Research Paper Example ed lyrics are vastly clear as they depict the oriental society as crude and completely barbaric by citing erroneous and negative accounts of their culture. Although, the song has now been revised for its offensive lyrics, but the fact that it was there to begin with clearly shows the bad stereotypes and how it was propagated in earlier versions of the film. (Bernstein & Studlar, 1997, p. 17) This deconstruction of oriental culture within western cinema was first brought to notice by Edward Said’s (1978) theory of ‘Orientalism’, according to which Orientals were portrayed as crude and savages in the media to promote the superiority of western ideology. The racist portrayal was not only restricted to the Middle East, but the general depiction of the minorities was indeed quite warped. For instance, in Pocahontas, the story has been turned into a heartwarming romance between an Indian girl and an Englishman, with the story ending on a heartwarmingly happier note, wit h both ethnicities finally living in harmony. On the other hand, the real events were not as delightful as the one shown in the movie, which clearly represents how misguiding these movies are for the children. In the end, the Indian servant and Pocahontas’ union with her white lover clearly shows the west’s perceived superiority, which is blatantly and colorfully projected on to the big screens for the young children. In reality, the Native Indians were systematically wiped out to help the white faction gain the upper hand over the region; a painful historical fact that was skillfully masked in the film. Furthermore, in several instances the Native Indians are openly referred to as savages, which is further detrimental in establishing an image for the child. Even in Peter Pan, the Native Indians are... As a matter of fact, the obsession with the notion of ‘happily ever after’ is not only contained within the west, but all over the world young girls and boys are ardent fans of Disney motion pictures. Although, parents may not find anything bothersome regarding the content that they are feeding their children through the movies, but analysts have discovered a number of nefarious undertones within the innocent storylines of their movies. Although, Disney has tried their best to remove all the aforementioned racist lyrics but the fact that they are still present on previous copies of the movies continues to make it alarming for parents. Even though, some parents have deemed the presence of these racist elements as completely unimportant, but it is an undeniable fact that children are highly impressionable and thus are greatly influenced by the things they see on television. Disney movies may cause them to establish erroneous pre-conceived notions about people who seem to possess the traits that are present in all the unfavorable cartoon characters. They may hear a black man speaking and immediately make the association that they are lazy and idle like the crows in Dumbo and even believe that all Native Indians are crude and have bad grammar. These pre-conceived notions will only make it difficult for them to associate or identify themselves with other races on a human level. Therefore, it is not healthy for parents to continually expose their child to such content as it narrows down the child’s horizon and he continues to view foreignness in a negative light and children belonging to minority groups may grow up to view western values and cultures as completely superior to their own.

What are the advantages and disadvantages of flexibility to employees Assignment

What are the advantages and disadvantages of flexibility to employees and employing organizations - Assignment Example Human beings are the most important asset of any organization. They are equally important to any other component of an organization. The mishandling of this important asset could lead to disastrous situations.Thus HRM section of a company plays an important role in its development and survival of any company. The objectives of management are to use the HR in such a way that they could become most useful. It is the responsibility of HRM to chalk out such strategies that may be useful for employees as well as for organization.The main areas to focus should be; collective bargaining at enterprise level, flexibility in relation to various forms of employment as well as in relation to working time and job functions. Close look at heightened competition, rapid changes in products and processes and the increasing importance of skills, quality and productivity. These factors have also had an impact on HRM policies and practices. In managing change, the key elements include employee involveme nt in effecting change, greater customer orientation, and ensuring that the skills of employees are appropriate to the production of goods and the provision of services acceptable to the global market. As such, managing people in a way so as to motivate them to be productive is one important objective of HRM.While in academic institutions HRM scholars emphasize the strategic role of HRM and define a new role for managing the employment relationship including: new organizational designs, flexible work arrangements, and the development of social partnerships. A theoretical development, that involves the central doctrine of HRM, is the integration of strategic management, organizational reforms. All these strategies lead a prospering business achievements and utter satisfaction of the stakeholders. People work best when supported by the framework that effective management can provide. Managers of human resources in businesses today face a rapidly changing world regarding such issues as changing workforce demographics, diversity, labor shortages, balancing family and work, rapidly changing technology, global competition, growing education and training requirements, as well as equal employment concerns. In addition, stereotypes can be found to exist even among the least prejudiced people yet it is especially important that businesses not let those thoughts impair the ability to manage others effectively. All the above have a definite effect on human resource management. Staffing, training, and development comprise the primary human resource management functions. What is flexibility Flexibility can be defined as the quality of person, group of people or firm to respond to changes. Flexibility can be defined differently in an organization 's perspective. It may encompass few aspects of the organization. HRM is one of the important aspects of the organization that requires flexibility. Innovative and flexible human resource (HR) practices can boost performance and competitiveness of an organization. It has been found out by various researchers that flexibility is one of the most important factors of an organization that contributes to successful business management activities and innovation. Importance and advantages of Flexibility Flexibility is quite important and necessary for a dynamic organization. It provides variety of opportunities and reduces various constrain that could have been faced due to rigidity. Some of the major advantages highlighting the importance of flexibility in HRM are briefly described here

Marketing Design Innovation Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Design Innovation - Assignment Example ke to the customers can be ascertained as that it provided a refreshing experience to the customers with greater taste along with refreshment (The Coca-Cola Company, 2010). Likewise, Diet Coke is totally free from sugar, which only includes 1 kilocalorie (kcal) for a diet coke of 250 millilitres (ml) consumed by the customers. It has been viewed that the needs of the customers have been frequently changing due to which Coca-Cola has taken the initiative of focusing on products such as Diet Coke and other light products that provide innovative packaging to the customers. Moreover, in order to address the changing requirements of the customers, the company has offered variation in its choices of products to customers that would match their preferences and lifestyle (The Coca-Cola Company, 2012). Diet Coke provides a huge value to the customers as the product has created the awareness of the customers regarding the maintenance of a healthy diet. Diet Coke has been developed in an innovative way and it has been the product that has responded to the trendy requirements of the customers (Bates, 2011). The company i.e. Coca-Cola has understood that through offering the product of Diet Coke, long-term growth can be achieved as it caters the emotional requirements of the customers. Diet Coke has been the product, which has crafted the message of bringing in an evolution within the customers experience that is totally driven towards their preferences and desires. It has been apparent that needs of the customers have been continuously changing and the company has adopted a perfect strategy by introducing Diet Coke in the market as the product tends to address the changing requirements of the customers (Bates, 2011). In the present day context, people have become more conscious about their health maintenance and Diet Coke has been the perfect product, which has been developed considering the aspect of health maintenance for customers. This particular factor has helped in